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Why Volkswagen is Cutting Amarok Prices Now
The automotive market is heating up as we approach the end of the financial year. Volkswagen has made a bold move by slashing prices across several Amarok variants. This strategic decision comes at a perfect time for ute buyers looking for premium quality without the premium price tag.
Until June 30, Volkswagen Commercial Vehicles is offering the MY24 Amarok with a five-year Care Plan at no extra cost for its TDI405 Core and TDI500 Life, and TDI500 and TDI600 Style ute models.
This aggressive pricing strategy isn’t happening by accident.
The competitive ute market has become increasingly crowded with strong offerings from Toyota, Ford, and several Chinese manufacturers. Volkswagen needs to maintain its market share in this lucrative segment.
What’s Included in the EOFY Amarok Deal
The savings package Volkswagen has put together for Amarok buyers is surprisingly comprehensive. Rather than simply reducing the sticker price, they’ve created a value proposition that addresses long-term ownership costs.
The brand’s five-year Care Plan, which covers all servicing for the first half-decade or 75,000km, usually costs $1900. This represents significant savings for buyers who keep their vehicles for several years.
The servicing package creates a compelling reason to purchase now rather than waiting. With maintenance costs covered, buyers can better predict their total ownership expenses.
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Which Amarok Models Get the Biggest Discounts
Not all Amarok variants are receiving equal treatment in this pre-EOFY sale. Volkswagen has targeted specific models to maximize market impact while managing its inventory effectively.
Stepping up into the in-demand Style grade sees buyers get the choice of the TDI500 bi-turbo four-cylinder at $71,740 drive-away, or the TDI600 turbo-diesel V6 engine with a 10-speed auto and permanent four-wheel drive for $75,740 drive-away, both of which come with the same five-year Care Plan. These prices represent excellent value compared to regular retail pricing.
Interestingly, some premium variants aren’t included in the promotion. The company is focusing on mid-range models where the competition is fiercest.
Comparing Current vs. Regular Amarok Pricing
Understanding the real savings requires comparing the current promotional pricing against regular retail figures. This comparison reveals the true value of acting before the EOFY deadline.
Usually, the TDI500 Style lists at $69,740 + ORC, and the TDI600 Style sits at $73,740 + ORC. When factoring in on-road costs plus the included servicing package, the savings become even more substantial.
The table below illustrates the effective price reduction across eligible Amarok models:
| Model | Regular Price | EOFY Drive-Away Price | Value of 5-Year Care Plan | Total Effective Savings |
|---|---|---|---|---|
| Amarok Core TDI405 | $55,490 + ORC | Available with Care Plan | $1,900 | $1,900+ |
| Amarok Life TDI500 | $63,990 + ORC | Available with Care Plan | $1,900 | $1,900+ |
| Amarok Style TDI500 | $69,740 + ORC | $71,740 drive-away | $1,900 | $3,500+ (approx.) |
| Amarok Style TDI600 | $73,740 + ORC | $75,740 drive-away | $1,900 | $3,500+ (approx.) |
Why the TDI600 V6 Represents the Best Value
Of all the discounted models, the TDI600 V6 Style variant stands out as particularly compelling. This powerhouse offers remarkable performance credentials alongside the generous pricing deal.
The 3.0-liter V6 turbo-diesel delivers 600Nm of torque, providing effortless towing capability and confident overtaking. Paired with a sophisticated 10-speed automatic transmission, it offers both refinement and efficiency.
Unlike some competitors that offer power at the expense of drivability, the V6 Amarok delivers a premium driving experience that rivals many luxury SUVs.
Supply Constraints Impact Availability
Potential buyers should note that availability varies significantly across the Amarok range. This impacts which models might be realistic options for purchase before the EOFY deadline.
Across the Amarok range, the Core accounts for seven per cent of the sales mix, while the Life covers 15 per cent. The grade with the most abundant supply is the Style, which accounts for 54 per cent of all Amarok volume, with PanAmericana at nine per cent and Aventura at per cent. These figures indicate where inventory is most plentiful.
The supply information helps explain why Volkswagen is focusing its promotional efforts on the Style grade. It’s where they have inventory to move before the financial year concludes.
How Amarok Sales Are Tracking in 2025
Volkswagen’s aggressive pricing strategy comes against the backdrop of strong sales performance for the Amarok in the Australian market.
The Amarok is now the most popular VW model in Australia, accounting for more than 25 per cent of sales. In the first four months of 2024, VW has shifted just over 3000 units. This performance demonstrates the model’s growing acceptance among Australian ute buyers.
With these special offers, Volkswagen appears positioned to strengthen these already impressive figures before the financial year closes.
Future Plans for the Amarok Lineup
Looking beyond the current promotion, Volkswagen has hinted at strategic changes to the Amarok lineup that could further shake up the market.
VW Australia has also hinted at the potential for a TDI600 V6 variant to be offered in a lower-grade model in the future, with the business seeing potential in fleet sales interest in a more budget-friendly dual-cab 4×4 ute variant. This suggests even more competitive offerings may be coming.
The potential for more affordable access to the coveted V6 powertrain could significantly alter the competitive landscape in the premium ute segment.
How Amarok Compares to Key Rivals
When considering these promotional prices, it’s worth comparing the Amarok against its key competitors. The Ford Ranger, Toyota HiLux, and Mazda BT-50 remain strong alternatives in this competitive segment.
Head to head, the Volkswagen Amarok comes out on top for engine performance, with a blistering level of power and grit to tackle the hardest of jobs, and a superbly crafted transmission that glides through each gear. This performance edge remains a key selling point.
Where competitors sometimes outshine the Amarok is in standard feature content and entry-level pricing, which explains Volkswagen’s current focus on value enhancement rather than just raw discounting.
The Practical Benefits of Buying Before EOFY
Beyond the manufacturer incentives, there are several practical financial advantages to purchasing a vehicle like the Amarok before the end of the financial year.
For business buyers with an ABN, the instant asset write-off provisions can create substantial tax benefits when the purchase is completed before June 30th. This compounds the value of Volkswagen’s promotional pricing.
Even private buyers can benefit from dealerships eager to meet end-of-financial-year targets, often creating room for additional negotiation beyond the advertised deals.
Waiting vs. Buying Now: What Makes More Sense
With any major purchase, timing is a critical consideration. The question many potential Amarok buyers face is whether to act on these current deals or wait for potentially better offers later.
Current supply chain issues continue to create uncertainty in new vehicle availability. Waiting could mean longer delivery times and potentially higher prices if global economic conditions deteriorate further.
The inclusion of the five-year servicing package creates a compelling “now” factor that might not be repeated in future promotions once inventory levels normalize.
How to Secure the Best Amarok Deal
For those convinced that now is the time to act, there are several strategies to maximize the value of these Amarok EOFY incentives.
Contact multiple dealerships rather than just your closest one. Inventory levels vary significantly, and some may be more motivated to move specific variants or colors.
Consider demo models with delivery kilometers. These often come with additional discounts while still qualifying for the promotional servicing package.
Get financing pre-approval before negotiation. This strengthens your position and speeds the process, important when dealing with end-of-financial-year deadlines.
FAQs About Volkswagen Amarok EOFY Deals
Q: When do these Amarok EOFY deals expire?
A: All current promotional offers are valid until June 30, 2025.
Q: Which Amarok models are included in the promotion?
A: The TDI405 Core, TDI500 Life, and both TDI500 and TDI600 Style variants.
Q: What does the 5-year Care Plan include?
A: The Care Plan covers all scheduled servicing for 5 years or 75,000km, whichever comes first.
Q: Can I still negotiate beyond the advertised pricing?
A: Yes, individual dealerships may have additional flexibility depending on their inventory levels.
Q: Are finance offers available alongside these deals?
A: Contact your local Volkswagen dealer for current finance promotions that can be combined with these EOFY offers.
