The automotive market witnessed quite a surprise when Mazda unveiled the 2025 CX-90 with significant price reductions across the lineup. This bold move has positioned their flagship three-row SUV as an even more compelling alternative to established luxury brands.
What makes this price reduction particularly noteworthy is that it comes without compromising the vehicle’s premium appeal. If anything, Mazda continues to push the CX-90 further upmarket with thoughtful refinements.
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The Price Cut That’s Turning Heads
When an automaker reduces prices on a flagship model just a year after its introduction, it typically raises eyebrows. Yet Mazda’s decision seems less about addressing sales concerns and more about aggressive market positioning.
The entry-level 2025 CX-90 Preferred now starts at $39,970 (including destination)—representing a substantial $3,750 reduction from the previous year. This places it squarely in the territory of mainstream three-row crossovers while offering distinctly upscale characteristics.
Higher trims see even more dramatic cuts. The top-tier Signature trim with the inline-six powertrain now costs $52,425—a remarkable $5,000 less than before. For buyers considering premium European alternatives, this value proposition becomes increasingly difficult to ignore.
Trim Level Price Comparison
| Trim Level | 2024 Price | 2025 Price | Savings |
|---|---|---|---|
| Preferred | $43,720 | $39,970 | $3,750 |
| Premium | $48,820 | $44,770 | $4,050 |
| Premium Plus | $52,870 | $48,520 | $4,350 |
| Signature | $57,425 | $52,425 | $5,000 |
| PHEV Premium | $51,320 | $47,270 | $4,050 |
| PHEV Premium+ | $55,320 | $51,020 | $4,300 |
Powertrains That Challenge Luxury Rivals
Mazda continues to offer two impressive powertrain options for the 2025 CX-90, both maintaining their output figures despite the price reductions. This commitment to performance underscores Mazda’s determination to compete with established luxury brands.
The standard 3.3-liter turbocharged inline-six employs mild-hybrid technology to deliver 340 horsepower and 369 lb-ft of torque. These figures outshine many competitors costing thousands more, and the engine’s refinement evokes comparisons to BMW and Mercedes-Benz straight-sixes.
Alternatively, the plug-in hybrid variant combines a 2.5-liter four-cylinder engine with an electric motor for a combined 323 horsepower and an impressive 26 miles of all-electric range. The PHEV’s seamless transitions between power sources reflect Mazda’s meticulous engineering approach.
Performance Specifications
| Specification | 3.3L Turbo Inline-Six | 2.5L PHEV |
|---|---|---|
| Horsepower | 340 hp | 323 hp |
| Torque | 369 lb-ft | 369 lb-ft |
| Drivetrain | All-Wheel Drive | All-Wheel Drive |
| Transmission | 8-speed Automatic | 8-speed Automatic |
| 0-60 mph | 6.3 seconds | 6.5 seconds |
| Towing Capacity | 5,000 lbs | 3,500 lbs |
| Electric Range | N/A | 26 miles |
| Fuel Economy | 24 mpg combined | 26 mpg combined |
Both powertrains connect to an exceptionally smooth 8-speed automatic transmission developed specifically for the CX-90. Power routes through Mazda’s intelligent all-wheel-drive system, which continuously adjusts torque distribution based on driving conditions.
Interior Refinement That Belies Its Price Point
Entering the CX-90’s cabin reveals Mazda’s unwavering dedication to creating environments that feel genuinely premium. The thoughtful material selection and impeccable craftsmanship make occupants question the vehicle’s mainstream badge.
For 2025, Mazda has improved sound insulation throughout the cabin, resulting in an even more serene environment. New acoustic glass and additional door seals practically eliminate wind and road noise, even at highway speeds.
The dashboard maintains Mazda’s minimalist aesthetic with a horizontal orientation that emphasizes the cabin’s width. Physical controls for climate and essential functions demonstrate Mazda’s driver-centric philosophy, prioritizing ease of use over flashy tech for tech’s sake.
Interior Dimensions
| Dimension | Measurement |
|---|---|
| First Row Headroom | 40.1 inches |
| Second Row Headroom | 38.5 inches |
| Third Row Headroom | 36.1 inches |
| First Row Legroom | 42.3 inches |
| Second Row Legroom | 39.8 inches |
| Third Row Legroom | 30.5 inches |
| Cargo Space (behind 3rd row) | 15.9 cubic feet |
| Cargo Space (behind 2nd row) | 40.1 cubic feet |
| Cargo Space (behind 1st row) | 74.2 cubic feet |
Technology That Serves Rather Than Overwhelms
While some competitors race to implement ever-larger screens, Mazda takes a more measured approach with the CX-90’s technology suite. The 12.3-inch center display maintains Mazda’s philosophy that technology should enhance the driving experience without causing distraction.
For 2025, the infotainment system receives an updated processor that delivers faster responses and smoother animations. Wireless Apple CarPlay and Android Auto come standard across all trim levels, as does a wireless charging pad positioned thoughtfully in the center console.
The driver-facing digital instrument cluster offers customizable displays that provide essential information without information overload. This restraint feels refreshingly intentional in an era where digital overload has become common.
Notable Technology Features
- See-Through View monitor system provides a 360-degree perspective when maneuvering in tight spaces
- Driver Personalization System automatically adjusts the seat, mirrors, and climate based on driver profiles
- Mazda Connect interface with natural voice commands and gesture controls
- 12-speaker Bose premium audio standard on Premium trims and above
- Head-up display with traffic sign recognition and navigation instructions
- Front cross-traffic alert joins the comprehensive safety suite for 2025
Also Read: Geely Unveils New PHEV SUV to Challenge Prado, Tank 500, Denza B5
Driving Dynamics That Set New Standards
Mazda’s reputation for exceptional driving dynamics remains fully intact with the 2025 CX-90. Despite its substantial dimensions, the CX-90 manages to shrink around the driver on winding roads in a way that defies physics.
The Kinematic Posture Control system, borrowed from the MX-5 Miata, subtly brakes the inside rear wheel during cornering to reduce body roll and improve turn-in response. This seemingly simple solution yields remarkable results, giving the CX-90 a level of agility that belies its size.
For 2025, Mazda has recalibrated the steering for improved feedback while maintaining the precise, linear response that enthusiasts appreciate. The suspension tuning strikes an impressive balance between comfort and control, absorbing road imperfections without sacrificing body control.
Driving Modes
The CX-90 offers multiple driving modes that alter throttle response, transmission behavior, and steering weight:
| Mode | Characteristics | Best For |
|---|---|---|
| Normal | Balanced performance | Everyday driving |
| Sport | Heightened response | Enthusiastic driving |
| Off-Road | Modified traction control | Light trail use |
| Towing | Optimized transmission | Pulling trailers |
| EV (PHEV only) | Electric-only operation | City driving |
Safety Features That Prioritize Prevention
Mazda has long emphasized active safety systems that help prevent accidents rather than merely protecting occupants during a collision. The 2025 CX-90 exemplifies this philosophy with its comprehensive i-Activsense safety suite.
New for 2025 is an enhanced Smart Brake Support system that can detect and respond to crossing pedestrians even when reversing. The improved Blind Spot Monitoring now accounts for vehicles approaching at higher speeds, providing earlier warnings.
The Traffic Jam Assist feature combines adaptive cruise control with steering assist to reduce driver fatigue in congested conditions. Unlike some systems that feel intrusive, Mazda’s implementation provides subtle assistance that complements rather than replaces the driver.
Safety Ratings and Features
| Safety Feature | Standard/Optional |
|---|---|
| Smart Brake Support | Standard All Trims |
| Blind Spot Monitoring | Standard All Trims |
| Lane Departure Warning | Standard All Trims |
| Adaptive Front Lighting | Standard Premium+ |
| Driver Attention Alert | Standard All Trims |
| Traffic Sign Recognition | Standard Premium |
| 360° View Monitor | Standard Premium+ |
| Front Cross-Traffic Alert | Standard Premium |
| Rear Cross-Traffic Alert | Standard All Trims |
| IIHS Safety Rating | Top Safety Pick+ |
| NHTSA Safety Rating | 5-Star Overall |
Exterior Design That Stands Apart
The CX-90’s exterior design continues Mazda’s “Kodo: Soul of Motion” philosophy with subtly evolved proportions for 2025. The long hood and cab-rearward stance project a premium presence while maintaining visual athleticism.
For 2025, Mazda introduces two stunning new exterior colors: Artisan Red and Sequential Gray. The former incorporates a depth-enhancing technology that creates an almost liquid appearance, while the latter uses aluminum flakes to shift dramatically under different lighting conditions.
A slightly revised front fascia features redesigned LED headlights with enhanced illumination patterns. The signature grille receives a more three-dimensional treatment that enhances its visual impact without appearing ostentatious.
Exterior Dimensions
| Dimension | Measurement |
|---|---|
| Length | 200.8 inches |
| Width | 78.5 inches |
| Height | 68.3 inches |
| Wheelbase | 122.8 inches |
| Ground Clearance | 8.1 inches |
| Curb Weight | 4,758-5,232 lbs |
| Wheel Sizes | 19-21 inches |
Real-World Ownership Experience
Beyond specifications and features, the CX-90’s ownership experience deserves consideration. Mazda consistently ranks among the top brands in reliability studies, and the CX-90 benefits from the company’s meticulous engineering approach.
The 3-year/36,000-mile basic warranty and 5-year/60,000-mile powertrain coverage align with industry standards. However, Mazda’s inclusion of a 3-year/36,000-mile maintenance plan adds significant value, covering oil changes, inspections, and filter replacements.
Mazda’s dealer network, though smaller than some competitors, often receives higher customer satisfaction ratings. The company emphasizes personalized service experiences that contrast sharply with the assembly-line approach common at larger brands.
Ownership Costs
| Cost Factor | Details |
|---|---|
| Base Price | $39,970 (incl. destination) |
| Estimated 5-Year Depreciation | 38% (better than segment average) |
| Annual Fuel Cost (avg) | $1,825 (inline-six) / $1,475 (PHEV) |
| Insurance Group | Medium-High |
| Scheduled Maintenance | Included for 3 years/36,000 miles |
| Reliability Prediction | Above Average |
How the CX-90 Fits in Today’s Market
The three-row luxury SUV segment has become increasingly crowded, yet the CX-90 manages to carve out a distinct position. It offers a compelling alternative for buyers who prioritize driving engagement alongside practicality.
With its 2025 price adjustment, the CX-90 now competes directly with upper-trim versions of mainstream models like the Honda Pilot and Toyota Highlander while offering a distinctly more premium experience. Simultaneously, it challenges entry-level luxury offerings from Acura, Infiniti, and even BMW with its refined powertrains and crafted interior.
The CX-90’s approach to technology—emphasizing useful innovation over specification-sheet bragging rights—aligns with shifting consumer preferences toward thoughtful implementation rather than overwhelming features.
Key Competitors
| Competitor | Base Price | Horsepower | Key Advantage vs. CX-90 | Key Disadvantage vs. CX-90 |
|---|---|---|---|---|
| Acura MDX | $50,400 | 290 hp | Brand cachet | Less powerful base engine |
| Kia Telluride | $37,390 | 291 hp | Lower starting price | Less refined driving experience |
| Volvo XC90 | $56,850 | 295 hp | More safety tech | Significantly higher price |
| Genesis GV80 | $55,800 | 300 hp | More standard luxury features | Much higher starting price |
| BMW X5 | $66,200 | 335 hp | Badge prestige | $26,000+ price premium |
Luxury Without the Luxury Tax
The 2025 Mazda CX-90 represents an increasingly rare proposition in today’s automotive landscape: a genuinely premium vehicle that doesn’t demand a premium price. With its significant price reduction, Mazda has eliminated perhaps the only major obstacle to widespread consideration.
What makes the CX-90 special isn’t merely its value proposition, however. This is a vehicle that demonstrates clear purpose and identity, eschewing the feature-checklist approach that characterizes many competitors.
For drivers who appreciate nuance—the perfect weighting of a steering system, the precision of a throttle response, the supportive contour of a seat—the CX-90 offers gratification that transcends its price point. That Mazda has now made this experience more accessible only enhances its appeal.
The 2025 CX-90 doesn’t merely compete in its segment; it redefines expectations of what a three-row crossover can be. For buyers willing to look beyond badge prestige, it may well represent the most compelling option in an increasingly crowded field.
Frequently Asked Questions
Q: When will the 2025 Mazda CX-90 be available at dealerships?
A: The 2025 models are scheduled to arrive at Mazda dealerships nationwide by late June 2025.
Q: Does the CX-90 PHEV qualify for federal tax incentives?
A: Yes, the CX-90 PHEV currently qualifies for up to $7,500 in federal tax incentives, potentially reducing the effective price to under $40,000 for qualified buyers.
Q: How does the CX-90’s third row compare to competitors?
A: The CX-90’s third row offers 30.5 inches of legroom—slightly more spacious than the Acura MDX but less than the Kia Telluride. It’s adequately comfortable for average-sized adults on shorter trips.
Q: Can the CX-90 compete with European luxury brands?
A: In terms of driving dynamics, interior quality, and powertrain refinement, the CX-90 compares favorably to many European luxury offerings. Where it differs most is in brand cachet and some luxury convenience features.
Q: Why did Mazda reduce the price so significantly for 2025?
A: While Mazda hasn’t explicitly stated its reasoning, industry analysts suggest the price reduction aims to position the CX-90 more aggressively against both mainstream and luxury competitors while maximizing value perception.
